We can think of many great ways to collect data from subscribers and on a First Great Western train to London we came across yet another. The seat back reservation slots have a QR code on them, so all those sat behind a seat reservation can see it, you can see mine from the picture alongside with a teaser, this being an incentive of winning £200 of John Lewis vouchers.
Simply scan the QR code and this takes you to a form that you complete and hey presto FGW have your data to actively market to and you ‘may’ win £200 to spend in John Lewis.
Sometimes the simplest ideas are the best and if you want to talk about how a professional email marketing campaign can achieve real results for your business then please get in touch here.
