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What makes a great email?




This is a question we are often asked, as though some form of ‘great’ will by default lead to a conversion/action by the recipient. So what is the secret what make a great email? Well we’d have to say in our experience it is a collection of different actions that when rolled into one email […]




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How to get your emails opened and read




So you build a great email, send it to the right audience yet they haven’t opened it, why you may ask, well we think this can be split into three reasons why… It hasn’t been seen yet, maybe the recipient is just busy It has been ignored Its been seen and deleted without even being […]




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Sentences you shouldn’t include in an email campaign




When we’re called into businesses to review previous business email marketing campaigns we often see one’s that just fail and the business owners can’t see why.  They can’t understand that a recipient isn’t going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So […]




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Your 2017 Email Marketing Strategy




With the year rapidly coming to a close, it’s time to start considering your 2017 email marketing strategy, if you haven’t already done so. Those gurus who prematurely announced the demise of email marketing as an effective marketing strategy, are now being forced to acknowledge that it’s still the real workhorse of marketing, especially in […]




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Christmas email marketing tips

6 top email marketing tips for Christmas




Christmas is coming is your business ready for the challenge of what should be the best time of the year if you’re a retailer. In some cases Christmas can be the make or break for a business, they need the surge in Christmas trading to make the real profit.  With so much at stake for […]




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