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What Makes an Effective Email Marketing Campaign?

An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get […]

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Summer Email Marketing Strategies

As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing […]

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Five Easter Email Marketing Strategies for your business

According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in […]

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Email Marketing Strategy for 2018

So 2017 is nearly over and its just the right time to have a think about your 2018 email marketing strategy if you haven’t already done so.  As is the case pretty much every year those that gleefully announce the death of email marketing as an effective part of your overal digital strategy, are yet […]

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What is Email Marketing?

In simple terms email marketing is the use of email to promote products and/or services. We here at mailPDQ believe a better understanding of email marketing helps a business to build a relationship with its potential customers and current customers.  We are aware that email marketing is just one segment of Digital Marketing which also […]

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