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Autumn Email Marketing Ideas

As we head into Summer with beach trips and the like just remember that its never to early to being planning your autumn email marketing campaigns. Traditional after all the summer trips and back to school for children consumers are known to rein things back in so its never too early to begin planning your […]

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Email Marketing Trends

The use of email marketing by marketeers continues to maintain its stronghold in the digital landscape for 2018.  As a medium it has by some stats seen users surpass the 3.8 billion mark, its not going anywhere…! So despite all those stats and expert opinion that email marketing is dead, we believe that the stats […]

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What Makes an Effective Email Marketing Campaign?

An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get […]

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Summer Email Marketing Strategies

As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing […]

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Five Easter Email Marketing Strategies for your business

According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in […]

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