What is a Good Open Rate for Email Marketing?

One of the best things about email marketing is being able to tell just how many people open your emails, which is referred to as the open rate. Very few types of marketing can be this accurate in identifying how successful your campaigns are. When you know what a good open rate should be, you’ll […]

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Autumn Email Marketing Ideas

As we head into Summer with beach trips and the like just remember that its never to early to being planning your autumn email marketing campaigns. Traditional after all the summer trips and back to school for children consumers are known to rein things back in so its never too early to begin planning your […]

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Email Marketing Trends

The use of email marketing by marketeers continues to maintain its stronghold in the digital landscape for 2018.  As a medium it has by some stats seen users surpass the 3.8 billion mark, its not going anywhere…! So despite all those stats and expert opinion that email marketing is dead, we believe that the stats […]

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What Makes an Effective Email Marketing Campaign?

An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get […]

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Summer Email Marketing Strategies

As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing […]

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