Why send mass emails

For some growing businesses email marketing is seen as a chore, a question why send mass emails, surely they just get junked don’t they? Words we often hear – but does this have ‘legs’ is it true…

Well here at mailPDQ we believe that communication and engaging with the right people demonstrates your business to be seen as reliable and will help you build trust in you and what products and services you offer. You can even take this further by detailing to your email lists case studies and example of projects you’ve delivered as if the list is a good email list (and we’ve covered this in other posts) this will allow your business so be seen in a far more positive way than some blanket email to everyone campaign…

So communication as how your business is perceived is key to driving traffic and increasing your business brand value. The way your business acts or is seen to act will be taken into account my any potential customer is considering purchasing or enquiring of your business good or services.  This means that the data you use for your mass emails needs to be spot on, this means the message and what you send needs to right on target – if you get these two major aspects right then your mass emails will work for your business, if you get them wrong then yes your mass email will be consigned to the junk mail folder.

If you would like more information then please download our brochure (free) and for a free no obligation trial contact us through the website here. And please read our other relevant posts that will help your business email marketing listed below…

 

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