Tag Archives: mailPDQ

What Makes an Effective Email Marketing Campaign?

An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get […]

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Email Marketing Strategy for 2018

So 2017 is nearly over and its just the right time to have a think about your 2018 email marketing strategy if you haven’t already done so.  As is the case pretty much every year those that gleefully announce the death of email marketing as an effective part of your overal digital strategy, are yet […]

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What is Email Marketing?

In simple terms email marketing is the use of email to promote products and/or services. We here at mailPDQ believe a better understanding of email marketing helps a business to build a relationship with its potential customers and current customers.  We are aware that email marketing is just one segment of Digital Marketing which also […]

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Why send mass emails

For some growing businesses email marketing is seen as a chore, a question why send mass emails, surely they just get junked don’t they? Words we often hear – but does this have ‘legs’ is it true… Well here at mailPDQ we believe that communication and engaging with the right people demonstrates your business to […]

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email report sample

Email Marketing customer journey

We are often asked about the customer journey, a business asks “what happens if we give you our data, what do you then do” So lets use this post to explain the customer journey from a recent email campaign we ran for a new client. Firstly this client came to us as a result of […]

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