Whether you are choosing to give up smoking, go to the gym or spend more time with loved ones, many people will come up with a few New Year’s resolutions for their personal lives. But, how many businesses make resolutions too? No where near as many, I’m sure you would agree. However, New Year is […]
If you have made the decision to launch your first email marketing campaign, congratulations! This is a very exciting moment for your business. But, before you press send, take a look at the advice we have shared in this post. Email marketing is a cost effective and simple way to build relationships but, if not […]
B2B email marketing is one of the most cost-effective ways of getting your message out to your target audience. Social media gets the buzz, but just by the numbers, a business email campaign is the most efficient way to reach your buyers. There are more than three times the number of email user accounts than there […]
Most eCommerce businesses find that Christmas email newsletters provide them with the perfect opportunity to touch base with their valued customers, boost conversion rates and sales, and spread good cheer throughout their community of readers. However, they also report the importance of preparation and planning is key to any successful campaign. So, here are a […]
Email marketing campaigns are generally most effective when targeted recipients have opted-in, i.e. agreed to receive the emails. Because recipients actually want to receive the emails, it entirely eliminates the chief drawback of such campaigns – the possibility of being filtered out at receipt time or rejected outright. One of the most useful and powerful […]
