We always get asked how to we know if our campaign has been successful, and without doubt having at goals in place is critical, so here are some measurements you may want to consider as goals for your next email campaign. Open rates How many of the people who received the email actually read it? […]
It happened rather quietly and if you’re not a Gmail user you may have missed it, a few weeks ago Google made an important change to the Gmail inbox that ‘could’ have an effect for your email marketing. The change is significant for your email marketing as by default they may arrive into a users […]
We can think of many great ways to collect data from subscribers and on a First Great Western train to London we came across yet another. The seat back reservation slots have a QR code on them, so all those sat behind a seat reservation can see it, you can see mine from the picture […]
With the ever increasing use of mobile for doing pretty much everything you need to think small when you write your subject titles if your thinking mobile. Its quite simple really smart phones display around five words of your subject line only so you need to make sure what you want to say is said […]
One of the key elements of any email marketing campaign is the ability to allow the user to share the email through his/her social media platforms. One of the key strengths of mailPDQ is the ability to then track who has done this and where thus allowing you the option to see where your ‘online […]
