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How to find value in your own Data

Your business is potentially sitting on a goldmine of data that you didn’t even know you had, look further and you will probably find some amazing nuggets ready to be discovered, such as; Existing clients you can sell other products and services to. Old clients, can they be resold to? Prospects – people you’ve met […]

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What is the ideal email frequency?

Every marketer we speak to wants to know  the “perfect” number of email campaigns they should send and when: you need enough to get the best response, but not send so often that your subscribers stop paying attention or worse unsubscribe and our data at mailPDQ suggests that sending a new campaign roughly every couple […]

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Anti Spam policy

What is legitimate email marketing?

We are very keen to ensure that all users of mailPDQ use it for honest and open purposes of email marketing, for us legitimate use of MailPDQ includes the sending of recipient solicited graphical newsletters, brochures, promotions, invitations, press releases, product launches and other email campaigns that keep registered customers or members informed. MailPDQ does […]

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data capture

Capturing email data from your website

I’ve written previously about the how to make your email marketing better, through the use of subject lines and even the top five deals or offer to send in your next email.  Now we look at capturing email data from your website, how you can categorise the email data and indeed get the users to categorise […]

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How to improve your email marketing

Improving  your email marketing by improving your strategy has to be a key element for any growing business, email marketing continues to generate a strong return on investment yet that should not be a reason for you to let your standards slip. Email marketing best practice should always be reviewed and improved, in our last update we […]

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