Tag Archives: open rates

What is a Good Open Rate for Email Marketing?

One of the best things about email marketing is being able to tell just how many people open your emails, which is referred to as the open rate. Very few types of marketing can be this accurate in identifying how successful your campaigns are. When you know what a good open rate should be, you’ll […]

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What Makes an Effective Email Marketing Campaign?

An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get […]

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Summer Email Marketing Strategies

As an email marketer, you may feel tempted to relax and not put in as much effort over the summer months. After all, much of your customer base is vacationing and spending more time with family during this season that goes all too quickly. However, you can’t afford to lose momentum with your email marketing […]

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Five Easter Email Marketing Strategies for your business

According to the National Retail Federation (NRF), online Easter spending in 2017 reached almost $5 billion, setting a 14-year record for online sales during an Easter holiday season. Candy, food, apparel, gifts, flowers, décor, greeting cards, and balloons top consumer’s buying lists every Easter. Email marketing strategies that cater to these wants (or, needs, in […]

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How to get your emails opened and read

So you build a great email, send it to the right audience yet they haven’t opened it, why you may ask, well we think this can be split into three reasons why… It hasn’t been seen yet, maybe the recipient is just busy It has been ignored Its been seen and deleted without even being […]

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