Tag Archives: grow

What Makes an Effective Email Marketing Campaign?

An email is often the primary mode of contact for engaging new business. A recent study out of the UK that analyzed email marketing campaigns for small to medium enterprises (SME) found an average open rate of 24.88% with a click-through rate of 4.06%. That’s pretty good. The question, however, is how do you get […]

Comments ( 0 )

Email Marketing Strategy for 2018

So 2017 is nearly over and its just the right time to have a think about your 2018 email marketing strategy if you haven’t already done so.  As is the case pretty much every year those that gleefully announce the death of email marketing as an effective part of your overal digital strategy, are yet […]

Comments ( 0 )

Sentences you shouldn’t include in an email campaign

When we’re called into businesses to review previous business email marketing campaigns we often see one’s that just fail and the business owners can’t see why.  They can’t understand that a recipient isn’t going to spend the whole day reading and replying to all the emails they’ve received, they have more important things to do. So […]

Comments ( 0 )
Christmas email marketing tips

6 top email marketing tips for Christmas

Christmas is coming is your business ready for the challenge of what should be the best time of the year if you’re a retailer. In some cases Christmas can be the make or break for a business, they need the surge in Christmas trading to make the real profit.  With so much at stake for […]

Comments ( 0 )
Categorising

Why categorizing your business data is best practice

When you’re just starting out with your own small business, you might be tempted to keep all of your data in one or two files for the sake of convenience. This includes your sales records, leads, clients, prospects, and anything else that is related to your business. Unfortunately for the many business owners out there […]

Comments ( 1 )