B2B email marketing is one of the most cost-effective ways of getting your message out to your target audience. Social media gets the buzz, but just by the numbers, a business email campaign is the most efficient way to reach your buyers. There are more than three times the number of email user accounts than there […]
B2B email marketing can be the cornerstone of your advertising strategy. In fact, according to the Direct Marketing Association, an effective campaign can show a 40-to-1 return on investment. Those figures are hard to argue with. The key word is “effective.” You need to follow best practices to get your message to the decision makers […]
As a business, you depend on emails as a big part of your advertising campaign to engage consumers. However, you may have experienced more non openers from your recent email marketing efforts than you’d like. There are many reasons why people don’t open their emails. The worst is that they simply don’t want what you’re […]
We know from our client experience that well planned email marketing campaigns deliver real results and this isn’t surprising when you consider how much cheaper, more measurable and better targeted email marketing campaigns can be than any other marketing solution. However like most things email marketing is only as successful as the planning that you’ve made […]
As any regular reader of our updates know that for email marketing there are three key elements to getting it right and these are; what you send when you send and finally who you send your message to It should be second nature that any of your business marketing communication to generate the return your […]
