When email marketing is used correctly the results can be remarkable. But for a huge number of businesses their email marketing is failing to convert. You may be thinking “what’s the worst that can happen?” Well, actually, quite a few bad things can happen if you do get it wrong. Firstly, you will miss out on gaining […]
Whether you are choosing to give up smoking, go to the gym or spend more time with loved ones, many people will come up with a few New Year’s resolutions for their personal lives. But, how many businesses make resolutions too? No where near as many, I’m sure you would agree. However, New Year is […]
If you have made the decision to launch your first email marketing campaign, congratulations! This is a very exciting moment for your business. But, before you press send, take a look at the advice we have shared in this post. Email marketing is a cost effective and simple way to build relationships but, if not […]
B2B email marketing is one of the most cost-effective ways of getting your message out to your target audience. Social media gets the buzz, but just by the numbers, a business email campaign is the most efficient way to reach your buyers. There are more than three times the number of email user accounts than there […]
B2B email marketing can be the cornerstone of your advertising strategy. In fact, according to the Direct Marketing Association, an effective campaign can show a 40-to-1 return on investment. Those figures are hard to argue with. The key word is “effective.” You need to follow best practices to get your message to the decision makers […]
