We’ve written previously about the value in the data that every business has, so now you’ve found your business data what you can do with it that makes it work harder for you? These are our five top tips for making your business data work harder. 1. Know your customers better than they know themselves You […]
Resuscitating inactive subscribers on your email marketing campaigns has to be a primary task for any active email marketer. You should be bearing in mind that deliverability is a key part of any active and ongoing email marketing campaign and that on average around 24% of emails sent are blocked/none delivered and this rate is increasing, so […]
Your business is potentially sitting on a goldmine of data that you didn’t even know you had, look further and you will probably find some amazing nuggets ready to be discovered, such as; Existing clients you can sell other products and services to. Old clients, can they be resold to? Prospects – people you’ve met […]
I’ve written previously about the how to make your email marketing better, through the use of subject lines and even the top five deals or offer to send in your next email. Now we look at capturing email data from your website, how you can categorise the email data and indeed get the users to categorise […]
