Having great business data is a key element of any strong email marketing campaign and it is often overlooked. You can have the best campaign that is let down by poor data so your results are similarly poor. This overall isn’t surprising as lets face it when planning any campaign you have so much to […]
We’ve written previously about the value in the data that every business has, so now you’ve found your business data what you can do with it that makes it work harder for you? These are our five top tips for making your business data work harder. 1. Know your customers better than they know themselves You […]
Every marketer we speak to wants to know the “perfect” number of email campaigns they should send and when: you need enough to get the best response, but not send so often that your subscribers stop paying attention or worse unsubscribe and our data at mailPDQ suggests that sending a new campaign roughly every couple […]
I’ve written previously about the how to make your email marketing better, through the use of subject lines and even the top five deals or offer to send in your next email. Now we look at capturing email data from your website, how you can categorise the email data and indeed get the users to categorise […]
Improving your email marketing by improving your strategy has to be a key element for any growing business, email marketing continues to generate a strong return on investment yet that should not be a reason for you to let your standards slip. Email marketing best practice should always be reviewed and improved, in our last update we […]
